ABOUT ALICE
Alice du Parcq is a multi-award-winning fragrance journalist published in the world's leading UK media titles, including Vogue, Glamour, Sunday Times Style and The Telegraph, who creates editorial-style fragrance content on Instagram and Substack. As one of the most loved and celebrated fragrance writers and presenters, during lockdown Alice combined her lifelong passion and dedication to the power of scent with her contacts book to create Desert Island Spritz - a fun play on the well known radio show, whereby guests join her on Instagram Live to discuss their favourite fragrances and the personal stories behind them. With over 25 years of beauty expertise, hugely above-average engagement rates of her content and tangible sales conversion, this has propelled Alice and her now iconic fragrance cupboard to be one of the most watched perfume presenters within the industry. An accomplished public speaker, host at branded events and staff training specialist, Alice's warm, accessible tone and wonderfully unique way of decoding and describing scents has seen that she truly converts customers to buy: thousands of DMs and comments show just how many people trust Alice and her objective perfume reviews, and with commercial brand partnerships her ability to draw new customers to brand sites who then go on to purchase a fragrance has been proven time and time again.